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    77" Class S90C OLED 4K Smart TV (2023)

    Turning heads
    Turning heads

    Prepare to be captivated. Whether you prefer dramatic thrillers or fantasy football, lose yourself in the viewing adventure with a contrast-rich picture, boosted by Quantum Dots. Let your picture do the talking with the sleek and thin LaserSlim design. You’ll see pure blacks, bright whites and dramatic color, while the audio pulls you into the action thanks to Dolby Atmos built-in and Object Tracking Sound Lite.

    Boosted by Quantum Dots
    Boosted by Quantum Dots

    Samsung OLED Technology
    You’ll see your favorite movies, games and more in a whole new light thanks to the mesmerizing picture quality across a full range of gorgeous colors. Only a powerhouse brand like Samsung can provide incredible detail and unbelievable screen brightness. Plus, with pure blacks and more than a billion shades of color powered by QD technology, combined with 8.3 million self-illuminating pixels (ultra-fast switching tiny lights), reveals virtually limitless contrast.

    The mastermind behind the experience
    The mastermind behind the experience

    Neural Quantum Processor with 4K Upscaling
    Sit back and be mesmerized as your content is transformed to 4K. Whether you’re streaming an HD movie, watching live sports, or looking back at home videos, experience it all transformed into sharp 4K resolution with our high-performance, AI-powered processor that upgrades your content scene-by-scene. Utilizing 20 specialized networks the AI-powered processor drives the intuitive Smart TV Hub, Dolby Atmos sound and expertly upscaled 4K resolution.1

    Fine-tuned for fantastic views
    Fine-tuned for fantastic views

    Quantum HDR OLED
    Your picture is instantly adjusted as Quantum HDR OLED uses AI deep learning to analyze each scene, detecting areas that should be brighter, areas that should be darker and ensuring rich, accurate colors.

    Hear both sides
    Hear both sides

    Dolby Atmos and Object Tracking Sound Lite
    Keep your ears on the action with Dolby Atmos and virtual top speakers that follow the story. When tap dancing in the falling rain across the screen, 3D sound moves right along with it thanks to Object Tracking Sound Lite.

    Barely there
    Barely there

    LaserSlim Design
    Let your picture do the talking with the Samsung OLED’s LaserSlim design. This sleek TV looks beautiful anywhere—with a depth of only 4mm its virtually bezel-free.

    Everything you're about to see is true
    Everything you're about to see is true

    Pantone Validated TM
    Dramatic hues and vivid color palettes validated by Pantone, the industry-leading color experts. From every fantastic detail on your favorite runway competition to popular animal and nature shows, you'll experience it all in a whole new way only on Samsung screens.

    Redefining the dynamic duo
    Redefining the dynamic duo

    Q-Symphony 3.0
    Amp up your audio with the greatest duo of all time—Samsung TVs paired with a Samsung soundbar. With Q-Symphony, your TV speakers paired with Q-Series and S-Series soundbar operate as one. Together, they can optimize all the channels to bring you a masterfully orchestrated sound experience.2

    Get the Win
    Get the Win

    Motion Xcelerator Turbo Pro
    Hold onto your seats–your high-speed games and movies are approaching peak performance with exceptional motion enhancements. Motion Xcelerator Turbo Pro creates consistently crisp 4K visuals at blazing-fast speeds up to 120Hz and Game Motion Plus goes up to 144Hz with compatible PC-connected content.

    Game all day
    Game all day

    Samsung Gaming Hub
    Widen your world of gaming instantly without a console. Gaming Hub is where gaming comes together–bringing the best of console games, streaming games and more–all in one place. With easier access to your favorite games, standalone apps and accessories, start playing faster than ever.3

    *Content services may vary by regions and are subject to change without notifications.

    Features and specifications are subject to change without prior notification. All images are dramatizations for demo purposes.

    1. Utilizes AI-Based formulas.
    2. Q-Series and S-Series soundbars sold separately.
    3. High speed internet connection, additional gaming service subscriptions and compatible controller required. Cloud gaming (beta) requires Xbox Game Pass Ultimate. Game catalog varies.

    Xbox Wireless Controller

    Elevate your game

    Experience the modernized design of the Xbox Wireless Controller, featuring sculpted surfaces and refined geometry for enhanced comfort during gameplay. Stay on target with textured grip and a hybrid D-pad. Seamlessly capture and share content with a dedicated Share button. Quickly pair with, play on, and switch between devices including Xbox Series X|S, Xbox One, Windows PC, Android, and iOS*

    Dedicated share button

    Seamlessly capture and share content such as screenshots, recordings, and more with the new Share button.

    Stay on target

    Stay on target with the new hybrid D-pad, textured grip on the triggers, bumpers, and back-case

    Switch devices

    Easily pair and switch between devices including Xbox Series X, Xbox Series S, Xbox One, Windows PC, Android, and iOS.*


    Includes Xbox Wireless and Bluetooth® technology for wireless gaming on console, PC, mobile phones and tablets. Plug in any compatible headset with the 3.5mm stereo headset jack.*

    Bill Of Materials


    77" Class S90C OLED 4K Smart TV (2023)
    • Steal the show with the bold contrast, dramatic sound and the vibrant colors with Samsung OLED Technology.
    • Sit back and be mesmerized as your content is transformed to 4K with Neural Quantum Processor with 4K Upscaling.
    • Witness the difference detail can make, with fine-tuned brightness and optimized contrast made possible by self-illuminating pixels with Quantum HDR OLED.
    Xbox Wireless Controller
    • Textured triggers and bumpers
    • Hybrid D-pad
    • Button mapping
    • Bluetooth® technology



    Product OLED
    Series 9
    Screen Size 77"
    Diagonal Screen Size 76.8"
    Resolution 3,840 x 2,160
    Refresh Rate 120Hz (Up to 144Hz)
    Screen Curvature N/A
    Anti Reflection Yes
    Picture Engine Neural Quantum Processor 4K
    One Billion Colour Yes
    HDR (High Dynamic Range) Quantum HDR OLED
    Compatible with HDR 10+ Yes (ADAPTIVE/ GAMING)
    Contrast Self-illuminating pixels
    Colour Perceptional Color Mapping
    Viewing Angle Ultra Viewing Angle
    Micro Dimming N/A
    Motion Technology Motion Xcelerator Turbo Pro
    Noise Reduction Yes
    Dynamic Refresh Technology N/A
    Film Mode Yes
    Expert Calibration N/A
    Smart Calibration Basic
    AI Upscale Yes
    Filmmaker Mode (FMM) Yes
    Dolby Atmos Yes
    Object Tracking Sound OTS Lite
    Dolby Decoder MS12 5.1ch
    Q-Symphony Yes
    Sound Output (RMS) 40W
    Speaker Type 2.1CH
    Woofer Yes
    Multiroom Link Yes
    Blutooth Audio Yes
    Active Voice Amplifier Yes
    Dual Audio Support (Bluetooth) Yes
    Buds Auto Switch Yes
    Smart Service
    Operating System Tizen™ Smart TV
    Bixby US English, UK English, India English, Korean, French, German, Italian, Spanish, BR Portuguese (features vary by language)
    Far-Field Voice Interaction Yes
    TV Plus Yes
    SmartThings Hub / Matter Hub / IoT-Sensor Funtionality Yes
    Samsung Health Yes
    Smart Feature
    Media Home Yes
    NFC on TV N/A
    Video Communication Google Meet
    Tap View Yes
    Multi-View upto 2 videos
    Ambient Mode Ambient Mode+
    Wireless Dex Yes
    Cloud Service Microsoft 365
    Game Feature
    Auto Game Mode (ALLM) Yes
    Game Motion Plus Yes
    Dynamic Black EQ Yes
    Surround Sound Yes
    Super Ultra Wide Game View Yes
    Mini Map Zoom Yes
    Freesync FreeSync Premium
    HGiG Yes
    Gaming Hub Yes
    Digital Broadcasting ATSC/ClearQAM
    Analog Tuner Yes
    HDMI 4
    HDMI (High Frame Rate) 4K 120Hz (for HDMI 1/2/3/4)
    USB 2
    USB-C (Camera Only) N/A
    Component In (Y/Pb/Pr) N/A
    Composite In (AV) N/A
    Ethernet (LAN) Yes
    Digital Audio Out (Optical) 1
    RF In (Terrestrial / Cable input / Satellite input) 1/1(Common Use for Terrestrial)/0
    Ex-Link ( RS-232C ) 1
    Wireless LAN Built-in Yes (WiFi5)
    Bluetooth Yes (BT5.2)
    Design Laser Slim
    Bezel Type 4 Bezel-less
    Front Colour TITAN BLACK
    Stand Colour TITAN BLACK
    Additional Feature
    9:16 Screen Support N/A
    Accessibillity - Voice Guide US English, Mexico Spanish, Canada French, Finnish, German, Greek, Hungarian, Italian, Norwegian, Polish, Portugal Portuguese, Romanian, Slovak, Swedish, Czech, Danish, Dutch, Korean
    Accessibility - Learn TV Remote / Learn Menu Screen US English, Mexico Spanish, Canada French
    Power Supply AC110-120V~ 50/60Hz
    Power & Eco Solution
    Power Consumption (Max) 440 W
    Power Consumption (Stand-by) 0.5 W
    Power Consumption (Typical) 136 W
    Eco Sensor Yes
    Auto Power Saving Yes
    Auto Power Off Yes
    Package Size (WxHxD) 1890 x 1182 x 192 mm
    Set Size with Stand (WxHxD) 1718.5 x 1044.7 x 359.8 mm
    Set Size without Stand (WxHxD) 1718.5 x 987.6 x 44.9 mm
    Stand (Basic) (WxD) 366 x 359.8 mm
    Stand (Minimum) (WxD) N/A
    VESA Spec 400 x 300 mm
    Package Weight 49.1 kg
    Set Weight with Stand 37.8 kg
    Set Weight without Stand 35.1 kg
    Remote Controller Model TM2360E
    Batteries (for Remote Control) N/A
    Slim Fit Wall-mount support N/A
    Optional Stand Support (Studio) N/A
    Mini Wall Mount Support N/A
    Vesa Wall Mount Support Yes
    Auto-Rotation Accessory Support N/A
    Full Motion Slim Wall Mount Support (Y22) Yes
    SlimFit Cam Support Yes
    User Manual Yes
    E-Manual Yes
    Power Cable Yes
    HDMI Cable N/A
    Connectivity Connect to Xbox consoles with Xbox Wireless. Wirelessly connect to Windows 10/11 PCs, tablets, iOS and Android using Bluetooth.*
    Compatible With Xbox Series X, Xbox Series S, Xbox One, Windows 10/11, Android, and iOS.*
    Battery AA batteries for up to 40 hours of battery life***

    SUPPORT - 77" Class S90C OLED 4K Smart TV (2023)

    Manuals and Guides
    Products specifications
    Display Size 70" - 79"
    Resolution 4K HDR
    Series OLED
    Type Samsung Bundle