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    Next ETA: 2023-10-27 QTY: 3
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    43" 2022 The Frame Art Mode

    TV in living room
    Enjoy what's on, not the reflections

    Matte Display

    Don’t let the sunlight interrupt the midday match, or any lamp reflection ruin your evening movie. With our new Matte Display, you can enjoy what's on the screen and feel the textures of the art the way it’s meant to be. Enjoy art as art, TV as TV.

    * Conventional product refers to the previous model of The Frame.

    The left side of the screen with the word †Conventional' shows The Frame displaying an artwork full of reflections. The right side of the screen with the words †Matte Display' shows The Frame with the same painting that has no glare. A glare-free certified logo is on the lower left side.
    Designed to look like a slim picture frame

    Modern Frame Design

    The Frame's minimalist-inspired design blends flawlessly with your interior. It's redesigned to be slimmer with a monochrome finish on the back to create a sophisticated look from every angle.

    The Frame is hanging on the wall along with other picture frames, which makes The Frame look like a photo on the wall.
Match your space with customizable bezels
    Customizable Frame

    The Frame offers a variety of customizable, magnetic bezels so you can easily choose or even change your favourite colour to best suit your space.

    * Customizable Frame sold separately.

    A variety of The Frame's customizable bezels are displayed.
    TV when it's on, Art when it's off

    Art Mode

    The Frame transforms into art when you're not watching TV. Choose from the Samsung Collection or upload your own pieces to reflect your personality.

    The Frame showing the Mona Lisa is displayed on a stand in the center. To its left and right, various art options found in the Art Store are displayed.


    World famous galleries in your living room

    Art Store

    Curate your own personal art collection with a growing library of over 1,600 pieces of artwork from world renowned institutions. From beloved classics to modern marvels to stunning photography, Art Store gives you unlimited access to a variety of content.

    * Art Store subscription required to access full selection. Fees apply to subscription service.
    ** Art pieces in the Art Store are subject to change without prior notice.
    *** The Art Store may not be available in some countries.
    Frame your most loved moments

    Frame your most loved moments

    My Photo

    You can easily upload and exhibit your own photography or a new family portrait. Simply send your photos to The Frame via your phone or a USB flash drive.

    * Requires SmartThings app download and installation to upload personal photos to The Frame via mobile device.

    Senses your presence

    Motion Sensor

    The Frame automatically turns on to display your artwork when it senses you've entered the room. When you leave the room, it is switched off to save energy.

    * Motion sensor gets activated after turning it on in the setting. ** Availability of motion sensor may vary by country. The Frame is hanging on a wall displaying 3 different types of pictures with a white matte background.

    The Frame is hanging on a wall displaying 3 different types of pictures with a white matte background.
    Your art, your way

    Matte Canvas

    Customize the artwork even further with mat options to make it more realistic. Choose from 5 different mat layout options and a palette of 16 different colours to find the perfect fit.

    The Frame to the left side of the screen shows a bright artwork to reflect the bright surrounding. The Frame to the right side of the screen shows the same artwork in dimmer light adjusted to fit the darker surrounding.
    Adaptive brightness for your art

    Brightness Sensor

    The Brightness Sensor detects ambient light and automatically adjusts the screen's brightness and color tone to retain the artwork's original look regardless of the lighting condition of your room.


    A flush fit to the wall

    Slim Fit Wall Mount

    The Frame looks exactly like a real picture frame. Plus, with just one slim cable to attach, you can enjoy your favourite content or display art without the clutter of messy cables.

    * The distance between the wall and TV may vary depending on the wall type and installation method.
    ** One Connect Box is required for installation.
    *** Slim Fit Wall Mount, One Invisible Connection (5m) and the One Connect Box are included with purchase of The Frame.
    **** One Connect Cable(15m) is sold separately.
    Height that fits your space

    Height that fits your space

    Height Adjustable Stand

    Adjust the height of your TV stand for optimal viewing. It is also designed to fit a soundbar and surrounding devices.

    * Soundbar sold separately. The images may differ depending on the Soundbar model.
    ** Height Adjustable Stand is not supported on The Frame 32 inch model.
    *** The height adjustment range is 25 mm. The detail dimensions can be found in the specifications. (Set Size with Stand, Set Size without Stand.)


    Rotating screen on wall
    Explore possibilities of rotating screen

    Auto Rotating Wall Mount

    Auto Rotating Wall Mount allows you to make your choice by rotating the screen horizontally or vertically, so that you can enjoy the content you prefer.

    * Check for protrusions on wall : Protrusions or unleveled areas will interfere with rotation.
    ** Cable in walling is not supported : in wall cables will cause resistance and interfere proper rotation.
    *** No accessories other than The Frame bezel should be attached. (eg. Web Cam etc.)
    **** Images are simulated and for illustration purposes only.
    ***** Auto Rotating Wall Mount sold separately.
    ****** Auto Rotating Wall Mount is available with 43,65" The Frame.

    frame displayed vertically
    Horizontal or vertical? The choice is yours

    Auto Rotating Stand

    Auto Rotating Stand allows you to make your choice by rotating the screen horizontally or vertically.

    * No accessories other than The Frame bezel should be attached. (eg. Web Cam etc.) ** Auto Rotating Stand is available with 43,55" The Frame.
    *** Auto Rotating Stand sold separately.
    **** Auto Rotating Stand can be installed on specified compatible models only. A list of compatibility can be found in the specifications.
    ***** Images are simulated and for illustration purposes only.

    Frame displayed horizontally
    Showcase your TV anywhere

    Reimagine how you use your space with an studio stand* that lets you place the TV anywhere in the room, concealing wires in its legs for clean lines, regardless of where you place it.

    * Studio Stand sold separately.
    ** Studio Stand is available with 50,65" The Frame.


    A billion shades of colour

    100% Colour Volume with Quantum Dot

    Quantum Dot technology delivers our finest picture yet on a TV. With Colour Volume 100%, Quantum Dot takes light and turns it into breathtaking colour that stays true at any level of brightness.

    * 100% colour volume measured to DCI P3 standard, certified by VDE. The AI Quantum Processor 4K chip flashes in the center.

    Intelligence behind glorious picture and sound

    Quantum Processor 4K

    Quantum Processor 4K drives all-around performance, intelligently optimizing picture, sound, and more to give you a truly breathtaking viewing experience.

    * Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

    Picture optimized for your eyes

    EyeComfort Mode

    Samsung’s unique EyeComfort Mode preloads local sunset and sunrise times to your screen, so it can automatically adjust your display accordingly. Also, it lowers brightness and colours after sunset, so your screen is softer on your eyes-making it easier to unwind and rest at the end of the day.


    Family steaming movie on Frame
    Easy content discovery

    Smart Hub

    Samsung’s new Smart Hub puts content curation and discovery front and center, so you spend less time searching and more time streaming movies, games, and shows. With three categories—Media, Game, and Ambient—Samsung optimizes your TV experience based on how you use your TV.

    * Content services and recommendation may vary by regions. Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use.

    Hand with phone streaming video onto Frame
    Mirror your mobile device

    Mobile Mirroring

    Easily go from watching your favourite show on your mobile device to a bigger screen like The Frame. Mirror content quickly from your smartphone or tablet with SmartThings*, or pair with your iOS devices with AirPlay 2.

    * This service only works when TV and mobile are turned on.
    ** Requires SmartThings app download and installation.
    *** Apple and AirPlay are trademarks of Apple Inc., registered in the U.S. and other countries. AirPlay requires iOS 12.3 or later, or macOS 10.14.5 or later.
    **** Apple AirPlay may not be supported depending on the model or geographical area.

    woman working out with exercise ball with work out video displayed on Frame
    See it all on one screen

    Multi View

    Watch what's on your TV and your mobile on the same screen at the same time. Whether it's live stats for sports or cheat videos for games, simply connect your phone and multi-screen to see both simultaneously. You can also enjoy optimized multi-tasking such as ultrawide game and vertical state, and simply add-up content to watch it all simultaneously or make your own combination.

    * Supports Android OS and iOS based smartphone.


    Sound that moves with the action

    Object Tracking Sound (Dolby Atmos®)

    Experience the nuances in every scene with audio that tracks every motion. With dedicated up-firing speakers, you can experience realistic 3D sound that pulls you in closer.

    * Top firing sound is only available for The Frame 85/75/65/55".
    **The Frame 50/43/32": OTS Lite

    TV and soundbar in perfect harmony

    Surround yourself with sound from TV and soundbar orchestrated in harmony. Q-Symphony uniquely allows TV and soundbar speakers to operate simultaneously for better surround effect without muting TV speakers.

    ** The Frame 50/43/32" : Q-Symphony Lite
    ** The Frame 50/43/32" : Q-Symphony Lite
    **** Q-Symphony is available only with compatible soundbar. Check for Q-Symphony compatibility on soundbar product specifications.

    (2021-2022) 43" The Frame Customizable Bezel - Modern Brown

    More colours, More styles, More you.

    Customizable bezel
    Now, The Frame offers you more bezel colours and bezel style options to complement each new look in your own unique way.

    * Images and videos are simulated and for illustration purposes only.
    ** TV sold separately.
    *** Availability of bezel styles and colours may vary by TV size and region.

    Choose your own colour
    The Frame's bezel can be customized with 1 of 4 colour options consisting of White, Teak, Brown and Brick Red. These colour choices offer a tasteful contrast and subtly complement your room, a unique colour pattern or even a special occasion.

    Customize the bezel style
    The Frame Bezel now comes in two different design types. Choose Modern Type to give your space a hint of contemporary or select Beveled Type and enjoy its authentic picture frame appearance.

    * Availability of bezel styles and colours may vary by TV size and region.

    The effortless way to freshen things up

    How to install
    How easy is it swap out one bezel colour for another? Because The Frame's custom colour bezels are magnetic, it's exactly as easy as you think it is.

    What are the available sizes for The Frame Bezel?

    The Frame Bezel's availability is based on bezel type. Modern type is available for the 43', 85' range of The Frame TVs, while Beveled type is available for 65” and 55” models.

    * Please refer to the specification in detail.
    ** Availability of bezel styles and colours may vary by TV size and region.

    Bill Of Materials


    43" 2022 The Frame Art Mode
    Matte Display

    Enjoy what's on, not the reflections

    Modern Frame Design

    Designed to look like a slim picture frame

    Customizable Frame

    Match your space with customizble bezels

    Art Mode

    When The Frame is off, the arts are displayed

    (2021-2022) 43" The Frame Customizable Bezel - Modern Brown
    • Variety of colorful bezels
    • Unique bezel designs
    • Fits in anyplace


    Product QLED
    Series Frame
    Screen Size 43"
    Diagonal Screen Size 42.5"
    Resolution 3,840 x 2,160
    Anti Reflection Matte Display
    Picture Engine Quantum Processor 4K
    One Billion Colour Yes
    HDR (High Dynamic Range) Quantum HDR
    AI Upscale Yes
    Compatible with HDR 10+ Certified (HDR10+ Adaptive)
    Contrast Dual LED
    Colour 100% Colour Volume with Quantum Dot
    Viewing Angle Wide Viewing Angle
    Micro Dimming Supreme UHD Dimming
    Film Mode Yes
    Filmmaker Mode (FMM) Yes
    Dolby Decoder MS12 2 ch
    Active Voice Amplifier Yes
    Object Tracking Sound OTS Lite
    Q-Symphony Yes
    Sound Output (RMS) 20 W
    Speaker Type 2.0 CH
    Samsung SMART TV Smart
    Operating System Tizen™
    Bixby US English, UK English, India English, Korean, French, German, Italian, Spanish, BR Portuguese (features vary by language)
    Alexa Built-in Yes
    Google Assistant Built-in Yes
    Works with Google Assistant Yes
    Works With Alexa Yes
    TV Plus Yes
    SmartThings Yes
    Samsung Health Yes
    TV to Mobile - Mirroring Yes
    TV Initiate Mirroring Yes
    Tap View Yes
    Video Communication Google Duo
    Multi-View upto 2 videos
    Ambient Mode Ambient Mode+
    Wireless Dex Yes
    Cloud Service Microsoft 365
    Auto Game Mode (ALLM) Yes
    Game Motion Plus Yes
    Dynamic Black EQ Yes
    Surround Sound Yes
    Super Ultra Wide Game View Yes
    Digital Broadcasting ATSC / ClearQAM
    Analog Tuner Yes
    HDMI 4
    USB 2
    Ethernet (LAN) Yes
    Digital Audio Out (Optical) 1
    RF In (Terrestrial / Cable input / Satellite input) 1 / 1 (Common Use for Terrestrial) / 0
    Ex-Link ( RS-232C ) 1
    HDMI A / Return Ch. Support Yes
    eARC Yes (HDMI 3)
    HDMI Quick Switch Yes
    Wireless LAN Built-in Yes (WiFi5)
    Bluetooth Yes (BT5.2)
    Design Brand new frame
    Bezel Type VNB
    Front Colour Black
    Stand Simple
    Stand Colour Black
    9:16 Screen Support Yes
    IPv6 Support Yes
    Eco Sensor Yes
    Power Supply AC 110-120 V 50 / 60 Hz
    Power Consumption (Max) 110 W
    Power Consumption (Stand-by) 0.5 W
    Power Consumption (Typical) 65 W
    Package Size (WxHxD) 1087 x 677 x 165 mm
    Set Size with Stand (WxHxD) 969.5 x 591.9 x 196.8 mm
    Set Size without Stand (WxHxD) 969.5 x 557.8 x 24.9 mm
    Stand (Basic) (WxD) 678 x 196.8 mm
    VESA Spec 200 x 200 mm
    Package Weight 15.5 kg
    Set Weight with Stand 8.9 kg
    Set Weight without Stand 8.6 kg
    Remote Controller Model TM2281E
    Samsung Smart Control Yes
    Slim Fit Wall-mount support Yes
    15m/10m One Invisible Connection Support Yes
    Mini Wall Mount Support Yes
    Vesa Wall Mount Support Yes
    Customizable Bezel Support Yes
    User Manual Yes
    E-Manual Yes
    Power Cable Yes
    Colour Brown
    Type Modern
    Compatible Model LS03A
    Compatible Socket 43"
    Product (Top&Bottom) (LxWxH) 972.7(L) x 24.6(W) x 17.7(H)
    Product (Left&Right) (LxWxH) 563.2(L) x 24.6(W) x 17.7(H)
    Package (WxHxD) 1058 x 94 x 90 mm
    Set 0.32
    Package 0.71
    Accessory Yes


    43" 2022 The Frame Art Mode
    Manuals and Guides
    Products specifications
    Display Size 49" and Under
    Resolution 4K UHD
    Series The Frame
    Type Samsung Bundle
    Product tags
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