SONY - MASTER SERIES A90K 42" OLED TV - SMART TV - 4K UHD

SONY BRAVIA^TM XR MASTER A90K SERIES 2022 MODEL 4K UHD HDR SMART TV, 42 INCH, OLED DISPLAY, HDMI 2.1

Enjoy thrilling pictures and sound on this compact Sony OLED TV, powered by Cognitive Processor XR^TM. Take your gaming to a whole new level of immersion, even in a smaller size.

Take vision and sound to the next level with Cognitive Processor XR^TM. Our revolutionary processor on Sony Bravia XR^TM TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors.

Pairing our OLED panel with XR OLED Contrast Pro, this TV boosts color and contrast in bright areas so you can enjoy unprecedented pure blacks and peak brightness. Combined with Cognitive Processor XR^TM, it enhances pictures in the same way as your eyes focus so you won't miss a single detail in dazzling light or deep shadow.

Acoustic Surface Audio+^TM uses special actuators to turn the screen into a multi-channel speaker. You'll hear sound that precisely matches what's on screen with pictures and sound in total harmony for a truly immersive experience.

With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, "Hey Google, what should I watch?". Even get answers on screen, control smart home devices, and more.

Our Bravia XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in our TVs and packaging. The A90K uses Sony-developed SORPLAS^TM with a recycle rate of up to 85% in its rear cover. Our unique backlight control technologies, Bravia Cam and sensors not only deliver high picture quality but also reduce power consumption.

XR OLED Contrast Pro boosts color and contrast in bright areas for exceptionally realistic pictures defined by absolute pure blacks and peak brightness. With a temperature sensor and high luminance panel, this OLED TV utilizes our Cognitive Processor XR^TM to detect screen temperature and precisely control light so pixels in bright areas are illuminated simultaneously.

Powered by our Cognitive Processor XR^TM, XR Triluminos Pro enables A90K to access over a billion colors and reproduce each one with the subtle differences seen in the real world. Together with our wide color gamut panel and human-centric processor, it can detect color from saturation, hue and brightness to deliver natural shades in every detail.

With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR^TM accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.

Powered by our Cognitive Processor XR^TM, XR OLED Motion combats blur by detecting and cross analyzing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.

Watching TV from the sides is now as satisfying as from the center. Our self-illuminating OLED panel keeps colors consistent and true, wherever you're watching.

Sound comes directly from the screen with Acoustic Surface Audio+^TM. Two actuators vibrate, uniquely turning the entire screen into a speaker to create powerful acoustics that move with the picture so you hear realistic sounds with clear and natural dialogue. A center subwoofer boosts bass for truly immersive cinematic sound at home.

With Bravia XR^TM, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our Bravia XR^TM TVs are also compatible with Dolby Atmos^TM.

Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.

Paired with Sony audio equipment, our latest Bravia XR TVs go even further, bringing you an unmatched audio-visual experience with outstanding XR picture and sound quality.

When you connect a Bravia XR TV to a Sony soundbar, the soundbar reinforces the center speaker channel for clearer and fuller vocals. This enables sound to precisely match on-screen action for a truly immersive experience.

Tailor your Dolby Atmos^TM experience by combining our SRS-NS7 wearable speaker with Bravia XR TVs for spatial surround sound. With selected Sony headphones, you can also enjoy the simulated surround of 360 Spatial Sound using Wireless Transmitter WLA-NS7 (sold separately).

The compact A90K with immersive OLED picture and sound powered by Cognitive Processor XR^TM makes an ideal gaming display. Compatible with various gaming features included in HDMI 2.1, you're sure to enjoy a thrilling gaming experience.

With HDMI 2.1, you get up to 120 fps framerate on compatible games, giving you the advantage in shooting, sports and high-performance games. Enjoy ultra-smooth gaming with 8.5 ms input lag and dedicated Game Mode.

With Auto Low Latency Mode in HDMI 2.1, Bravia TV recognizes when a console is connected and powered on, and automatically switches to low latency mode. You'll enjoy smoother, more responsive gameplay - vital for fast-moving, high-intensity games.

With a Variable Refresh Rate in HDMI 2.1, Bravia TV avoids stuttering delays and screen tearing. This TV dynamically adjusts the display refresh rate to match the variable frame rates of the gaming device for smoother gameplay.

Connect your Bravia XR TV with Bravia Cam, sold separately, for an even more immersive viewing experience. Bravia Cam recognizes where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. Audio is clearer with picture brightness tailored to your viewing environment.

You're always in the best seat in the house with Bravia Cam. It recognizes where you're sitting and optimizes the picture and sound accordingly. There's also video chat, gesture controls, and other new experiences waiting to be explored.

Easily access all your favorite content and services hands-free