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    SKU: XR65A95K
    Availability: Next ETA: 2022-05-27 QTY: 6


    Our brightest and widest range of OLED colors ever

    Discover the next dimension in entertainment with our breakthrough QD-OLED panel and ingenious, multi-purpose Dual Style design. See the world come vividly to life with unprecedented color and pure black contrast, powered by Cognitive Processor XRTM.

    Next generation picture and sound with Cognitive Intelligence

    Take vision and sound to the next level with Cognitive Processor XRTM. Our revolutionary processor on Sony Bravia XRTM TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors.

    Our widest palette of colors, natural and bright

    The new QD-OLED panel enables our widest palette of colors, thanks to Cognitive Processor XRTM. This unique processor reproduces the natural shades and hues that humans find beautiful, filling the screen with consistently vivid colors and realistic textures at all brightness levels.

    Enjoy real life depth with pure blacks and brighter colors

    Pairing our XR OLED Contrast Pro and QD-OLED panel, this TV delivers up to 200% as much color brightness as conventional OLED TVs, bringing scenes alive with pure blacks and our brightest colors. Powered by Cognitive Processor XRTM, it enhances pictures in the same way as your eyes focus, so you won't miss a single detail in dazzling light or deep shadow.

    Screen is the speaker, pictures and sound in harmony

    Acoustic Surface Audio+TM uses special actuators to turn the screen into a multi-channel speaker. You'll hear sound that precisely matches what's on screen with pictures and sound in total harmony for a truly immersive experience.

    Discover new ways to enjoy TV with Bravia Cam

    You're always in the best seat in the house with Bravia Cam. It recognizes where you're sitting and optimizes the picture and sound accordingly. There's also gesture controls, video chat and many other fun, new experiences waiting to be explored.

    Renew, recycle and reduce, designed for the environment

    Our Bravia XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in our TVs and packaging. The A95K uses Sony-developed SORPLASTM with a recycle rate of up to 85% in its rear cover. Our unique backlight control technologies, Bravia Cam and sensors not only deliver high picture quality but also reduce power consumption.

    Our widest spectrum of colors, beautiful for the human eye

    This new QD-OLED TV with millions of individual, self-illuminating pixels delivers more colors than ever before for an entirely new viewing experience. Combined with Cognitive Processor XRTM, the saturation, hue and brightness of every color is presented in exquisite detail, revealing subtle shades and differences that you can usually only see in real life.

    Brightest colors and pure blacks for real-life depth and texture

    XR OLED Contrast Pro powers our QD-OLED panel so you can enjoy true contrast with the brightest colors. With a temperature sensor and heat diffusion sheet for dissipating heat, this OLED TV utilizes our Cognitive Processor XRTM to detect screen temperature and precisely control light, delivering up to 200% as much color brightness as conventional OLED TVs.

    Recreating lost texture, all your content upscaled to 4K

    With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XRTM accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.

    Intelligent motion processing for smooth, fast-moving action

    Powered by our Cognitive Processor XRTM, XR OLED Motion combats blur by detecting and cross analyzing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.

    Beautiful colors from every possible angle

    Watching TV from the sides has never been so satisfying. Our next generation self-illuminating QD-OLED panel on the A95K keeps constant luminance. Colors stay consistent and true across all viewing angles.

    Less glare and reflection, immersive viewing

    Glare and reflection makes it hard to see images clearly, especially in dark scenes where depth and detail are often hidden. With extremely low reflectivity of outdoor light, our QD-OLED panel reduces this effect for incredible brightness, color and contrast in almost any lighting conditions. Dive into the scene and enjoy immersive viewing without distraction.

    Screen is the speaker, sound follows pictures precisely

    Sound comes directly from the screen with Acoustic Surface Audio+TM. Large actuators vibrate, uniquely turning the entire screen into a speaker to create powerful acoustics that move with the picture so you hear a more realistic soundtrack with exceptionally clear and natural dialogue. Left and right subwoofers boost bass for truly immersive cinematic sound at home.

    More powerful, more realistic soundtracks

    The two large actuators on the A95K, designed with a perfectly round shape, deliver more powerful and realistic sound to everything you watch. By vibrating the screen, the actuators create clearly defined mid and high frequencies for a truly engaging audio experience that matches what's on screen.

    All your entertainment upscaled to 3D surround sound

    With Bravia XRTM, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our Bravia XRTM TVs are also compatible with Dolby AtmosTM.

    Voice ZoomTM 2 enhances voices for clearer dialogue

    Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.

    Perfect with Sony audio

    Paired with Sony audio equipment, our latest Bravia XR TVs go even further, bringing you an unmatched audio-visual experience with outstanding XR picture and sound quality.

    Acoustic Center Sync

    When you connect a Bravia XR TV to a Sony soundbar, the soundbar reinforces the center speaker channel for clearer and fuller vocals. This enables sound to precisely match on-screen action for a truly immersive experience.

    Ready for 360 Spatial Sound Personalizer

    Tailor your Dolby AtmosTM experience by combining our SRS-NS7 wearable speaker with Bravia XR TVs for spatial surround sound. With selected Sony headphones, you can also enjoy the simulated surround of 360 Spatial Sound using Wireless Transmitter WLA-NS7 (sold separately).

    The optimal viewing experience, wherever you are

    Connect your Bravia XR TV with the supplied Bravia Cam and enjoy TV like never before. Bravia Cam recognizes where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. This means audio - including dialogue - is clearer and more immersive with picture brightness tailored to your viewing environment.

    Every picture, optimized to your position in the room

    Detecting the distance between you and your TV, Bravia Cam adjusts TV brightness so you'll always enjoy perfect picture quality, no matter where you are in the room


    • Intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality
    • See more and brighter colors than ever before with the new QD-OLED panel and XR Triluminos Max
    • Immersive depth and realism with lifelike brightness enhanced by XR OLED Contrast Pro
    • Google TV with Google Assistant organizes your content all in one place. Stream from your Apple device with AirPlay 2 support
    • Enjoy streaming high-quality 4K UHD quality movies included with the Bravia Core app
    • Experience immersive cinematic content with support for Dolby VisionTM, IMAX Enhanced, and Netflix Adaptive Calibrated Mode
    • Take your gaming to the next level with input lag as low as 8.5ms and Bravia XR exclusive features for the PlayStationR5
    • Get the advantage in high-performance gaming with 4K/120, VRR, ALLM as specified in HDMI 2.1
    • Hear true immersive audio with dual actuators that vibrate to produce sound from the entire screen and dual subwoofers for powerful bass, plus support for Dolby AtmosTM
    • Acoustic Center Sync synchronizes Bravia XR TVs speakers with select Sony soundbars to reinforce the center speaker channel for fuller, more immersive sound
    • See blur-free picture quality in fast-moving sports and movies powered by XR OLED Motion technology
    • Bring back lost texture and detail and see your content upscaled to near-4K resolution with XR 4K Upscaling
    • Unique Dual Style stand offering versatile TV placement - front position for immersive viewing and back position setting the TV closer to the wall
    • With the included Bravia Cam, video chat on the big screen and allow Ambient Optimization Pro to automatically adjust picture and sound according to your room environment
    • Redesigned premium, compact backlit remote with metallic finish and finder function to easily find if misplaced
    Sub BrandBraviaTM XR
    SeriesMaster A95K
    Type4K, UHD, HDR
    Model Year2022
    Screen Size65 Inch
    Resolution3840 x 2160
    Aspect Ratio16:9
    Frame Rate120 fps
    Operating SystemAndroidTM
    Connector Type(4) HDMI, (2) USB, (1) Composite Video, RF In (Antenna/Cable), Toslink Optical Digital Audio, 3.5 mm Stereo Minijack Headphone, Speaker Binding Post Terminals, Ethernet
    Network ConnectivityWi-Fi 5 (802.11ac)
    Picture ModeDolby VisionTM, IMAX Enhanced, Netflix Adaptive Calibrated
    Sound ModeDolby AtmosTM, Bluetooth Audio
    Picture ProcessorCognitive Processor XRTM
    Motion EnhancerXR OLED Motion
    Speaker TypeAcoustic Surface Audio+
    Audio Power Output60 W
    Control TypeRemote
    Smartphone ConnectivityYes
    Light SensorYes
    Audio Return ChannelYes (eARC)
    Voice SearchYes
    Auto Calibration with CalmanYes
    Smart PlatformGoogle TV
    HDMI 2.1 CompatibleYes
    VESA Mounting Pattern300 x 300 mm
    Stand DesignDual Style Stand
    Dimensions56-7/8 Inch W x 1-3/4 Inch D x 33 Inch H (without Stand), 56-7/8 Inch W x 11-7/8 Inch D x 33-5/8 Inch H (with Stand-Position), 56-7/8 Inch W x 11-1/8 Inch D x 34-5/8 Inch H (with Stand-Back Position)
    Weight59.5 lb (without Stand), 90.1 lb (with Stand)
    File Download(s):User Guide |
    Products specifications
    Aspect Ratio 16:09
    Resolution 3840 x 2160
    Screen Size 65 Inch
    Type 4K, UHD, HDR